Toyota Etios Ranked “Most Dependable Car” in the Entry Mid-Size Segment by JD Power
Bangalore, 5th August, 2015:
Toyota Etios has bagged the number one position in the Most Dependable Car in the Entry Mid-Size Segment according to J.D. Power Asia Pacific 2015 India vehicle dependability study. The Etios is well known for its hassle-free ownership, driving comfort, unmatched safety features, low maintenance cost and highest resale value.
The J. D. Power Study measures problems experienced by original owners of 30- to 42-month-old vehicles in 169 different problem symptoms across nine categories including- vehicle exterior and interior; driving experience, features, controls and displays (FCD), audio and entertainment, seats, heating, ventilation, air conditioning (HVAC), engine and transmission. Toyota Etios scored way ahead of the segment average and was found to have minimum problems per 100 cars as evaluated by JD power.
Sharing his views on this occasion, Mr. N Raja, Director and Senior Vice- President, Sales and Marketing, Toyota Kirloskar Motor said “The award bears testimony to Toyota’s ‘Customer First’ philosophy and the company’s commitment to India in terms of delivering a dependable vehicle with low maintenance cost. We have been continuously studying the market to understand customer requirements and needs and have been enhancing the features in the Etios ever since its launch in 2010. The Etios has undergone significant changes to meet customer needs including new grille design and enhanced choices in premium colors. The in-cabin experience of the Etios has been enhanced with lower NVH and added compartment insulation.
Toyota is constantly working towards developing better technology to provide enhanced safety. Toyota’s commitment to safety is reiterated with the launch of new Etios where the vehicle has standardized front air bags across all grades making Toyota one of the first manufacturers to implement this safety initiative across its product variants in India. We thank our customers for appreciating the Etios.
Feedback received from awards and recognition constantly helps us in evaluating our offerings and incorporating the suggestions to better the present offerings”.
The Etios, time and again after its launch in 2010, has proven to deliver Toyota’s globally renowned promise of Quality Durability Reliability (QDR) to its customers. A testimony to the growing popularity of Etios is the number of awards and recognition that it has garnered in the recent past. Apart from the “Most Dependable Car” in the Entry Mid-Size Segment award by JD Power, the Etios has also been recognized as the “Most Promising Brand” by The Economic Times and has been bestowed with the Good Design Award by the Japan and India Design Council.
The success of the Etios series is also reinforced by the cumulative all India sales growth of 16%, by selling 26,942 units of Etios from January to July 2015, in comparison to 31, 301 units in same period of 2014.
Toyota Kirloskar Motor (TKM) has constantly strived to link technology with safety with an objective of developing a safe vehicle in every stage of its production